Raed HOURAN Elevating Craft Through 25 years of experience and achieveme
For the past 25 years, my career has been dedicated to the art and business of luxury Swiss Retail. As a senior retail professional managing international luxury agencies, I specialize in bridging the gap between exceptional watchmaking and the discerning client.
My expertise spans the full spectrum of high-end retail operations. I build and execute strategic marketing plans that elevate brand positioning and drive sustainable revenue growth. Because true luxury is defined by the customer experience, I am deeply passionate about staff training—empowering teams with the technical horological mastery and clienteling skills required to represent the world's most prestigious timepieces. From operational leadership to market expansion, I thrive on building environments where luxury brands and top-tier talent succeed.
Explore
My Latest Work
MDMK Watches.
Redefining accessible luxury through uncompromising technical precision.
The latest developments at MDMK center on delivering true horological excellence. The newest collections are built around rigorous technical specifications, housing reliable Miyota 9015 mechanical movements within robust 316L stainless steel cases. Every timepiece is shielded by scratch-resistant sapphire crystal, ensuring lasting clarity and durability that matches its sophisticated aesthetic.
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Current Milestone: Finalizing the exclusive full-steel models in preparation for the launch of our dedicated watch boutique and gallery later this year in 2026.
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Discover the Collection: www.mdmkllc.com
Kevoc.
Elevating ready-made garments with premium essentials.
Kevoc represents a dedication to quality in the apparel sector, specializing in ready-made garments with a spotlight on superior T-shirts. The brand focuses on the intersection of comfortable, everyday wear and sharp, modern design. Driven by dynamic visual marketing and high retail standards, Kevoc delivers apparel that stands out in today's competitive consumer market.
Expertise & Skills
Strategic Design Leadership
Strategic Design Leadership With a PhD in Public Administration, an MBA, and 25 years in the luxury sector, bridges the gap between executive business strategy and premium product design. His approach to strategic design leadership goes beyond aesthetics; it encompasses the structural architecture of a brand, operational efficiency, and the psychology of the luxury consumer. Whether launching the MDMK watch brand, developing Kevoc, or advising enterprise clients, excels at transforming market insights into tangible, high-performing product lines and world-class showroom environments.
Brand Architecture
Luxury Heritage Mastery: Demonstrated an extensive understanding of high-end watches and elite branding standards through direct leadership experience with Baume & Mercier, IWC Schaffhausen, A. Lange & Söhne, Panerai, Dunhill, Jaeger-LeCoultre, Roger Dubuis, Piaget, and Ivanka Trump.
MDMK Watch Brand Founder: Architected a proprietary horology brand that applies Swiss-level design principles to a modern global supply chain, pairing reliable Japanese movements with efficient assembly in China.
Kevoc Garments Founder: Directed the complete brand architecture, sourcing, and production strategy for a ready-made clothing line manufactured in Turkey and China.
User Experience Research
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Client Journey Mapping: Synthesizing 25 years of luxury retail data from top-tier Swiss watch brands to map, evaluate, and optimize the end-to-end client experience across digital platforms and physical boutiques.
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Product Interaction Analysis: Conducting sensory and functional UX research to guide product design, ensuring that components—such as the pairing of a sapphire crystal face with a high-beat Japanese mechanical movement—meet the ergonomic and aesthetic expectations of discerning collectors.
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Cross-Cultural UX Strategy: Analyzing regional consumer behavior and fit preferences across distinct global manufacturing hubs, aligning Turkey and China garment production for Kevoc with target market expectations.
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Data-Driven Retail Layouts: Utilizing spatial UX research to design high-end showroom environments that optimize foot traffic, maximize engagement, and elevate the narrative arc of the retail space.
Digital Transformation
Omnichannel Retail Strategy: Architecting a cohesive customer journey that connects robust digital storefronts with physical retail spaces, paving the way for a unified online-to-offline experience ahead of the 2026 MDMK gallery launch.
Digital Brand Visualization: Directing advanced 3D rendering and high-end digital mockups to create visually striking, multi-platform ad campaigns (Instagram, TikTok, Facebook) that uphold ultra-luxury standards.
Global Supply Chain Digitization: Modernizing operational infrastructure by integrating digital communication and logistics tools to manage international manufacturing pipelines for Kevoc (Turkey/China) and MDMK (China).
Data-Driven Market Positioning: Leveraging digital market data and retail performance indicators to optimize commercial strategies, ensuring agile responses to evolving consumer behaviors in both regional and international markets.
ELEVATING CRAFT THROUGH DESIGN • PINNACLE • EXPERTISE IN HIGH-END CLIENT ACQUISITION • PORTFOLIO PINNACLE •